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CMA-Level-II-Business Level [Subject: BL4: Marketing & Supply Chain Management]
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CMA-Level-II-Business Level [Subject: BL4: Marketing & Supply Chain Management]
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Business Level
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Course Content
Study Materials
Study Manual of MSCM
Class materials
Video class- Part-1: Marketing
Lecture-1: Understanding Marketing: The Foundation of Business Success
00:00
Lecture-2: Analysing the Marketing Environment & Understanding Business Markets
00:00
Lecture-3: Consumer Behaviour
00:00
Lecture-4 Customer value – Driven Marketing Strategy
00:00
Lecture-5: Product & pricing strategies
00:00
Lecture-6: Direct marketing, word of mouth & personal selling
00:00
Video class- Part-2: Supply Chain Management
Lecture-1 Supply Chain Management: From Farm to Fork and Beyond
00:00
Lecture-2 Enterprise Resource Planning and Supply Chain Integration
00:00
Lecture-3: Part-1 Purchasing and supply chain management
00:00
Lecture-3: Part-2 Purchasing and supply chain management
00:00
Lecture-4: Supply Chain integration and performance Management
00:00
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GC
Gobinda Chandra Das
1 month ago
Good
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